Surface Pattern · Interior Design

This is joy,
thoughtfully designed.

Want your room to feel a certain way? See your actual space rendered, sourced, and shoppable, before you buy a single piece. Interior design rooted in color psychology, neuroarchitecture, and biophilic design, inspired by the aesthetics of joy.

✦ Featured in Oprah Daily ✦
Take the 2-minute quiz ✦ See how it works →

Can you feel the difference?

The original bathroom before redesign · white walls, white tile, standard tub and shower curtain
Concept rendering of the bathroom with watercolor cloud ceiling, navy daisy walls, lilac accent wall, brass fixtures, and yellow shag rug
Before
After
Drag to reveal

The navy daisy wallpaper in the reveal is a custom Ashthetics surface pattern, designed in the studio and then hung in a real room. That is my whole point of view in one image: the pattern studio and the interior practice are one color brain.

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The offering

Tell me how it should feel.

My color brain turns the research into your actual room, rendered, sourced, and shoppable. Before you commit to buying a thing.

start here
What goes in
How do you want this room to feel?
What should it do in the background?
Calm you. Focus you. Wake you up.
▢ Photos of your actual space
✦ Your preferences, your budget
✦ My Ashthetics touch
The research
◐ Color psychology
✦ Neuroarchitecture
❋ Biophilic principles
✦ Aesthetics of joy
✦ the color brain research → practice
✦ The non-negotiable ✦
Joy. There will always be a moment of it, in every room.
What comes out
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Peach Blossom Wisteria Haze Spring Mint
✦ one-of-a-kind find
❋ a joy moment
◐ placed for calm
Your room, rendered. Paint named,
pieces placed, every choice defensible.
Then, click and buy
The shop list.
✦ One-of-a-kind vintage & antiques
✦ Boutique makers, not big-box
✦ Vetted, in budget, linked
Hours of hunting, already done for you.
Every piece is a link.
Buy only when you love it.
From the first one

“It was amazing working with Ashley on a color story for my main living space. She asked insightful questions that got me really thinking about what I wanted, took that into account, and then added some fun and unique elements that I would never have thought of myself.”

Color Story Mini client · August 2026
This is joy, thoughtfully designed.
Render my room →
Free · two minutes · no signup

Not ready yet? Find your room direction first.

Five questions. You get a committed Ashthetics direction, the palette that carries it, and a look at real pieces already sourced to match, before you spend a dollar.

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Ashley's gallery wall, orange and pink, framed art, mirror, clock, and dried flowers

My own apartment. The same color brain, lived in. See the approach →

The Palette

Nature's palette is electric.

Every color in the Ashthetics system has a botanical source. Nothing here is invented, it's observed. Here's the wheel and the flowers that prove it, and the full thinking behind it lives in the approach.

Cosmos Bougainvillea Rhododendron Pink and orange roses Tiger Lily Market bouquet Dahlia Euphorbia Lime and magenta hydrangea Hydrangea Senetti Phlox

the flowers made the palette

Nature's palette is electric.

Ashley Giddens, founder of Ashthetics NYC
Meet the Maker

I'm Ashley. Let me show you how powerful color can be.

Ten years in the NYC culinary world taught me how to compose for all the senses at once. Now I do that with color, light, pattern, and art instead of flavor.

Same sensibility. Different medium. Grounded in color psychology, neuroarchitecture, and biophilic design.

More about me →
The origin

How Ashthetics began.

I was a Lisa Frank kid. Not casually. I wrote her an actual letter asking for a set of markers in her colors, because the markers in stores were not those colors and I needed those colors. I could not have told you why. I just knew certain colors made me feel like something good was about to happen.

I never grew out of it, I just upgraded my equipment. Galaxy lights for movement. Candles for glow. A home adjusted constantly toward the coziest possible version of itself. People thought I was decorating. I was doing something else, I just didn't have the words for it yet.

I'm a why person, so eventually I went looking for the words. I found Ingrid Fetell Lee's work on the aesthetics of joy. Frank Mahnke on color and human response. Terrapin's fourteen patterns of biophilic design. And the answer floored me: the things I had been drawn to my whole life are the things the research says actually work.

"I was right before I knew why."

That's what Ashthetics is. The same instinct, now with receipts. I take the research, run it through my color brain, and show you your actual room made over, with real pieces from small makers, before you spend a dollar.

Find me

Email · Ashley@AshtheticsNYC.com Instagram · @Ash_Thetics_NYC TikTok · @Ash_Thetics_NYC Spoonflower Raspberry Creek Fabrics
Ready when you are

This is joy, thoughtfully designed.

Interior project, art commission, or pattern licensing. Tell me what you're working on. I read every inquiry personally.

Start a project →