Ashthetics Design Services

Color and space direction, grounded in science.

Every Ashthetics package starts with the same question. What do you want this space to feel like? Then we work backward through color psychology, neuroarchitecture, and biophilic design to get you there. The science and the soul, in the same room.

Who this is for

For small business owners and homeowners who want their space to do real work.

You don't need a full-service interior designer. You need clear direction, written in plain language, with the science behind every choice. Whether you're opening a cafe, refreshing a salon, branding a wellness studio, or finally turning that one room in your home into something that feels like you, Ashthetics packages give you a roadmap you can actually execute. You take the document. You hire your own painter or handyperson. The design decisions are already made.

The Packages

Three ways to work together.

Pick the level of detail your project needs. Every package is built on the same brand engine. The difference is how deep we go.

Entry Point

Color Story Mini

$147

A custom 5-color palette and atmosphere direction for one space, delivered in a week.

  • Custom 5-color palette built for your space
  • Color psychology rationale for every choice
  • Atmosphere and mood direction
  • One-page branded PDF
  • One revision round
Timeline 5–7 days
Format Digital PDF

Best for: Repaints, branding refreshes, single-room makeovers.

Inquire — Color Story
Ready to Build

Design Specification

$1,297

Everything in the Concept Package, plus the spec sheet your contractor can follow line by line.

  • The full Design Concept Package
  • Specific paint colors with brand names + codes
  • Furniture and fixture sourcing with links
  • Plant sourcing list with care notes
  • Basic layout sketch
  • One-hour video walkthrough call
  • Two revision rounds
Timeline 21 days
Format PDF + Call

Best for: Clients ready to execute who want a roadmap, not just a vision.

Inquire — Specification
What makes Ashthetics different

Every choice has a reason. Every reason is rooted in science.

Most design advice is opinion dressed up as taste. Ashthetics works differently. Every recommendation in your package is grounded in three principles.

Color psychology

The colors you live and work in are doing real things to your nervous system. Warm hues energize and socialize. Cool hues calm and restore. High saturation signals vitality. We use that knowledge to choose colors that match the feeling you want, not just the look.

"This color doesn't ask permission. It just makes you feel something the moment you walk in."

Neuroarchitecture

The brain reads space before the conscious mind catches up. Ceiling height, threshold moments, prospect and refuge, fractal patterns. These aren't design buzzwords, they're the structural reasons certain rooms feel right. Every concept names the principles it's using.

"That's not opinion. That's how the nervous system works."

Biophilic joy

Humans evolved in nature. Connecting your space to the natural world reduces cortisol, increases focus, and extends the time people want to spend in it. Plants, organic patterns, natural light, material choices. Every package treats nature as design strategy, not decoration.

"Floral patterns aren't just pretty. They're doing real calming work on your nervous system."
How it works

The process.

A clear six-step path from booking to a finished space.

01

Book your package

Pick the tier that matches your project. Pay through the link. You'll get a welcome email with the intake form.

02

Tell me about your space

The intake form covers your goals, your space, your constraints, and the feeling you want. Photos and dimensions help.

03

We talk

A short call so I can ask the questions the form didn't cover. This is where the real direction emerges.

04

The package gets built

You get a draft within the timeline. Read it, sit with it, mark up what you want to refine.

05

We revise and finalize

Revisions get folded in. You receive your final branded PDF, ready to share with anyone helping you execute.

06

You build the space

You take the document and hire your own painter, handyperson, or contractor. Every decision is already made.

A clear note on scope

What's not included.

Ashthetics packages provide design direction and specification only. I don't perform construction, installation, or contractor coordination, and I don't carry the licenses or insurance to do that work safely. That's a feature, not a limitation. It keeps the package focused, affordable, and fast.

You hire your own painter, handyperson, or contractor. They follow the document. If you'd like recommendations on how to vet a good one, I'm happy to share what I look for.

The exception is styling support. If you'd like me to come in once the work is done to physically style shelves, place plants, hang art, and edit the space for the final reveal, that's available as a half-day or full-day add-on. Pricing on request.

Frequently asked

A few good questions.

Start with the project. If you just need a palette, the Color Story Mini is the right call. If you want full design direction with options to choose from, the Concept Package is the flagship and the one most clients book. If you're ready to execute and want every product, paint code, and plant pre-specified, the Specification Package gets you there.

Yes. If you book the Color Story Mini and want to upgrade to the Concept Package within 30 days, the $147 is credited toward the larger package. Same for upgrading from Concept to Specification.

Yes. Every package is delivered digitally, so location doesn't change anything. The design works wherever you are.

Every package includes revisions. The intake call exists specifically so we get aligned before any concept is built. In practice, clients usually want to refine details, not rebuild the direction.

For the Specification Package, yes. Half at booking, half before final delivery. Just ask.

Not at this time. Ashthetics is a design direction studio, not a general contracting business. The package is built so a good local painter or handyperson can execute it without me.

One-time. You pay for the package, you receive the package, the work is yours.

Ready when you are

Let's make this space feel like you.

Whether you're opening a new business, refreshing one you already love, or finally redesigning the room you've been staring at for two years, pick the package that fits and let's get started.

Questions before booking? Email ashley@ashtheticsnyc.com